Strategic Planning at the Chronicle Gazette Term Paper

Strategic Planning at the Chronicle Gazette - Term Paper Example Introduction The goal of this paper is therefore to provide succinct visions to the management of chronicle newspapers about the current states in newspaper industry and project the trends in the next decade. The report analyses the current states of newspaper publishing industry, problems facing newspaper publishing, causal factors and how they impact on the newspaper industry. In addition, the paper also defines external assessment and internal assessment to determine the reasons as to why there is rapid decline in the circulation and revenues and the counteractive measures and technologies to be embraced to toughen their market position. Furthermore the appropriate strategies to be adjusted by chronicle newspaper so to be able to handle the challenges and procedures involved to deal with the challenges. In the past years, The Chronicle Gazette has been the leading newspaper especially in the urban setting with over 200,000 customers. However, in the years, the newspaper sells has been reducing and this has greatly impacted negatively on the revenue of the newspaper. Indeed there is great need for the company to revise it business strategies so that it can survive in this competitive world. State of the newspaper publishing industry today Data on declining circulation and revenue The Chronicle Gazette is first-rate newspaper with over 200,000 customers and is the main newspaper read among the urbanites. In the recent years, newspaper subscription has been dwindling steadily and its estimated that, in the past eight years, subscription had declined by over 30% and advertising revenue by over 25%.Reduced advertising revenue has affected the daily operations of the newspaper industry for example maintenance of equipments and staff allowances. Status of newspaper leaders Financial problems in newspaper publishing industry have been swiftly declining advertising revenues and it’s estimated that from 2006, the revenue accrued from newspaper sell has been falling by over 40%. Trends in 2010 remained negative with less severe rate of revenue loss of over 6%. In reference to the released figures from Audit Bureau of Circulation, The Wall Street Journal tops all U.S newsp aper with over 3.5% incremental sum paid circulation in 2010. The journal continues to expand it circulation and it leads other newspapers by selling over two million newspapers a day. The main rival of jounal circulation the USA Today is in the second position having fallen by over400, 000 copies. In terms of online sites, over400, 000 paid digital readers have registered with wall street journal placing the journal at the top of paid online site four times or more than Detroit free which hold the second position. In spite of the setbacks, USA Today has benefited for having over 400,000 paid digital readers. The New York Times, the third placed Newspaper had over 10% fall in income revenue because of untargeted or poor advertisement methods which declined by nearly 6% in 2010. However, there was 11% rise in online advertisement which accounts to over15% of company revenue. Why newspapers are facing declining circulations and revenues There are many reasons why customer subscription and revenue has fallen. These can be Classified into two categories; External assessment Internal assessment External assessment This involves the assessment of factors outside the industry which impacts either positively or negatively to the operation and the accrued profit of the industry. They include Economic forces Social, cultural,

The Impact of Web Based Cancer Information on Patient Outcomes Article

The Impact of Web Based Cancer Information on Patient Outcomes - Article Example There is a plethora of information available online on almost every known cancerous condition and the patients are aware about the treatment modalities available both in the modern western system of medicine as well in alternate systems of therapy. Self-help groups, blogs, renowned hospitals, pharmaceutical and disease-specific organizations besides the government healthcare departments and international healthcare authorities like the WHO (World Health Organization) offer the latest information on their websites which is accessible to the patient at all times. The latest research and development (R&D) findings are continuously updated to keep the data current. Due to this information and communication explosion, the patient has become more enlightened and is now fully aware of the implications of compliance with the recommended healthcare guidelines. Patient outcomes, therefore, stand to improve tremendously in the coming years as more progress is made in this direction. Studies on the impact that ICT has made on patient outcomes have been vigorously pursued in the recent past and research and analysis show that it has had a deep and permanent effect on the practice of modern medicine. The growth of the evidence-based practice, immaculate record keeping and vigorous follow-ups after treatment have improved the administration of healthcare protocols and yielded better results in patients. Increased use of patient interactive software has allowed the physicians to identify and know their patients in a better manner and this has resulted in ensuring better patient compliance. The overall effects have been positive in nature and the level of satisfaction has increased for both the patient as well as the healthcare professional.